With an upcoming album, hip hop legend Nas will have an industry powerhouse behind him. Universal Music Group will be the main distributor for all Mass Appeal Records releases after striking a distribution deal with Mass Appeal Records. As part of the new deal, Universal will be the exclusive distributor of Mass Appeal’s physical and digital music releases as well as all short-based video content.
The album is scheduled for release this Friday June 15, 2018 and is produced by Kanye West, who has released, and produced three albums over the past couple months. Kanye was the producer for albums from Pusha T (Daytona), Kanye West (Ye), Kid Cudi (Kids See Ghosts).
Mass Appeal which was founded in 2014 has released projects from an aray of artists such as Run The Jewels, J Dilla, Dave East, Black Milk.
“Mass Appeal is a thriving multimedia platform that speaks to an audience that is increasingly influencing culture,” Universal’s Executive Vice President Michele Anthony stated. “I couldn’t be more thrilled to expand our relationship. UMG will now provide Mass Appeal’s label with our expertise and resources to maximize the global opportunities for their exceptional roster of artists.”